Effects of corporate social responsibility on financial performance of manufacturing companies in Kenya
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Date
2015-10Author
Mungai, Robin T
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
Corporate Social Responsibility is a commitment, which involves organizations globally to
contribute to the development of the economy of any country. CSR is done to improve the
well-being of the communities around us. This study sought to find out the effects of
corporate social responsibility on financial performance of manufacturing companies in
Kenya. This descriptive and inferential statistics study was conducted by the use of secondary
data. The data was collected using structured data collection instrument and analysis of the
financial statements of manufacturing companies in Kenya. The study targeted 68
manufacturing companies in the Kenya association of manufacturers. The data was analyzed
using multiple regression model. The study found out that there was a small significant direct
relationship between corporate social responsibility and the financial performance of
manufacturing companies in Kenya. The findings of the study showed that corporate social
responsibility had little effect on the financial performance compared to the total assets,
which had significant effect on financial performance. The study also showed that
participation in Corporate Social Responsibility was on voluntary basis and it aimed at
improving the social welfare of the community. The study concludes that many
manufacturing companies in Kenya do participate in CSR activities and CSR has weak effect
on the financial performance of the manufacturing companies. From the study, the key
recommendations are that manufacturing companies in the Kenya association of
manufacturers should engage in CSR activities because it will increases their customer base especially those regarded as small and medium size manufacturing companies. The study suggests further research to be carried out on the effects the corporate social responsibility on financial performance of manufacturing companies but in small and medium size companies in Kenya.
Publisher
University of Nairobi