| dc.description.abstract | Competitive advantage is created through implementing unique value-creating strategies
based on unique combinations of internal organizational resources and capabilities that
cannot be replicated by competitors. Competitive advantage is important because it has a
significant impact on the success and sustainability of the business. The creation of
competitive advantage through online banking strategy implementation is not assured. The
objective of the study was to determine the online banking strategies and competitive
advantage of commercial banks in Kenya. The study used primary data which was
collected using questionnaires from 43 commercial banks in Kenya. The data was then
analysed qualitatively to derive findings, conclusions and recommendations. The results
indicated that most commercial banks implemented online banking strategies, although
there are challenges faced such as inadequate technological skills, lack of commitment
from senior management, security fears and hesitance of organization to recruit
specialized staff. Recommendations called for the increased investment in the research and development of technology required for online banking to enhance competitive advantage. | en_US |
