| dc.description.abstract | In any business operations, Competitive strategy is key for survival and growth. A
business that is able to build and sustain its competitive advantage is a business that has
mastered crafting of a strategy that is competitive based on internal as well as external
dynamics. In Kenya, the management Consulting services had had an exponential growth
consequently increased competition necessitating the adoption of carefully crafted
strategy. This study sought to investigate the competitive strategies that Adept systems
has used to gain competitive advantage in Kenya and sought to achieve two objectives.
These were to determine the competitive strategies used by Adept Systems Limited and
how these competitive strategies have enhanced the performance of the organization. The
study used a case study research design so as to enable an in-depth look at the
organization under study. An interview guide was used as the primary source of data
collection and was filled during interviews with the directors and senior managers of
Adept Systems and was also complimented by secondary data from newspapers, review
of internal documents as well as the internet and content analysis was used to analyze the
data. The key findings were that Adept Systems has adopted various competitive
strategies including strategic alliances, project turnaround time, quality of service, and
people development. It was established that these strategies, though not necessarily
unique to Adept Systems, have given it competitive advantage as evidenced by its
continued operations over the last over twenty years as it’s winning of large tenders
against other market players. The study recommends that Adept Systems formalizes its
strategy into a formal strategic document to enhance its clarity and help create unity in
direction. The organization should also create a clear vision and mission statement. The
study also recommends that managers of managing consulting firms adopt strategies that
are critical in enhancing competitiveness in the management consulting services industry
including client satisfaction and competitive pricing. | en_US |
