dc.description.abstract | The aim of this research was to determine Green supply chain management practices and
how they affect operational performance of alcoholic beverage manufacturers in Kenya.
The research study had two objectives: First, to determine GSCM practices adopted by
the alcoholic beverage manufacturers in Kenya and secondly, to determine the effect of
its adoption on operational performance. The research design for the study was
descriptive survey. The researcher proposed to do a census on all the 41 alcoholic
beverage manufacturers registered by NACADA in Kenya, 2015.The researcher utilized
the statistical package for social sciences (SPSS) software to analyze the efficiency and
effectiveness of the data in details. The relationship between GSCM and operational
performance were as follows: internal environment had highest and significant
relationship, waste management, reverse logistics, investment recovery and green
purchasing had high and significant relationship. Eco-design had a low but significant
relationship. The research finally concludes that internal environment greatly affects
operational performance. It was concluded so because of the commitment of the middle
managers, support of senior managers to middle level managers for environmental
practices, share of information and existence of cross functional GSCM. The study
recommends that the implementation of GSCM should be implemented among alcoholic
beverage manufacturers in Kenya because there are benefits that accrue from such
implementation. For instance, firms will benefit through increased use of recyclable
materials; savings on costs due to effective utilization of available productive resources;
reduction of the environmental impact of business processes and reduction of operational
costs and risk of prosecution based on anti-environment reasons. The limitations of the
study were that the finding were not general hence other manufacturers operating in
different economic, social and political environment may find it difficult to use and
others the subject didn‟t interest them. The research also suggests further research to be
done on all alcoholic beverage manufacturers including traditional alcoholic beverage
manufacturers and also on manufacturers who are registered with other registering bodies
(KEBS and KRA) besides NACADA. | en_US |