| dc.description.abstract | The purpose of this study was to determine factors influencing competitive advantage in the
Oil and Gas industry in Kenya. The research objectives were: To determine factors that
influence competitive advantage in the Oil and Gas industry in Kenya; and to determine the
extent to which each factor influences competitive advantage in oil and gas industry. The
study adopted a descriptive research survey design. The population of the study was
composed of 40 Oil and Gas companies registered by the energy regulatory commission of
Kenya. Data for this study was collected using a structured questionnaire. For this study,
descriptive statistics used to analyze data. This included frequencies tables and percentage
distribution tables, and mean. Inferential statistics included correlation, and multiple
regression. The study found that there exists a significant positive relationship between
competitive advantage and After Sales Service, Marketing Strategies, Price of Oil and Gas,
Customer Care, Product Innovation, Leadership Style, Quality Products, Promotions,
Location of Oil and Gas, r (0.919); P<0.50. According to the study findings, 79.4% of
variation in competitive advantage for Oil and Gas Companies is attributable to After Sales
Service, Marketing Strategies, Price of Oil and Gas, Customer Care, Product Innovation,
Leadership Style, Quality Products, Promotions, Location of Oil and Gas. This study
concludes that that there the relationship between After Sales Service, Marketing Strategies,
Price of Oil and Gas, Customer Care, Product Innovation, Leadership Style, Quality
Products, Promotions, Location of Oil and Gas) and competitive advantage was statistically
significant | en_US |
