Effect of Communication Strategy on Strategic Planning in African Banking Corporation Kenya
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Date
2015-11Author
Bakhuya, Joylette
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
Due to competition, most organizations are adopting communication strategies to
effectively portray their message in manner that captures the attention of their target
market. It is important to have a proper plan on how to reach the predetermined target
audiences this call for a strong communication strategy that would be appealing to the
audience in order to ensure that the message is delivered in the easiest way. The study
objective was to examine the factors affecting communication strategy on strategic
planning at African Banking Corporation in Kenya and find out the challenges facing
implementation of communication strategy on strategic planning at African Banking
Corporation in Kenya. This was done by the use of a use a case study design. The
case in this study was African Banking Corporation in Kenya. This was done through
interviews with the human resources director, the chief finance officer, the public
relation manager, the corporate banking director, the country head of treasury and the
chief operating officer. The data for the research was qualitative in nature. The
qualitative data was done using content analysis. The findings indicate that effective
communication is important for successful implementation of strategy at the African
Banking Corporation in Kenya. The benefits of effective communication include:
helping the managers to perform the basic functions such as planning, organizing,
motivating and controlling. The main challenges facing communication in strategic
planning include; poor authority structure lack of coordination and support from other
levels of management and resistance from lower levels and lack of or poor planning
activities.
Publisher
University of Nairobi