| dc.description.abstract | The main objective of the study was to determine the types of ICT adopted by firms offering
micro insurance products in Kenya and to determine the effect of the ICT adopted on business
performance of firms offering micro insurance in Kenya. The study was based on the diffusion
of innovations theory that sought to explain how, why, and at what rate new ideas and
technology spread through cultures. The study adopted descriptive research design. The
population of the study comprised all insurance companies providing micro insurance products
in Kenya. Currently there are thirty five (35) companies dealing with micro insurance business
in Kenya (Appendix 1) acquired from the Insurance Regulatory Authority (IRA, 2010).
Quantitative and Qualitative data was collected; Semi-structured questionnaires were used to
collect primary data at the premises of the participant insurance firms. Owing to the qualitative
and quantitative nature of the information sought, both descriptive and inferential analyses
were used in data analysis. Descriptive analysis was performed in order to describe the data by
showing measures of central tendencies (means) and measures of dispersion (standard
deviation). The study findings established that ICT adoption is very crucial for the performance
of firms offering micro insurance in Kenya; the variables client appraisal, staff performance
product development and firms‟ processes was significantly influenced by the adoption of ICT
in firms offers micro insurance; ICT adoption in the firms has a significant effect on the
client‟s appraisal. It was further revetaled that ICT adoption has enhanced more client details to
be captured beyond the basic „know your customer KYC‟ details. ICT adoption in firms
offering micro insurance has a direct influence on the performance of staff and that the
Processing of claims by staff is more efficient while using ICT systems than when manual
system was being used. The study recommends that improved ICT in the firms offering micro
insurance in Kenya. Kenyan insurance companies have found it easy and cost effective to
establish within the EAC member states. With improved access to mobile phones, improved
connectivity, satellite communication and e-mail, insurance companies are able to engage
professionals like accountants and lawyers to offer services. | en_US |
