dc.description.abstract | Today’s business environment is complex, dynamic, unpredictable, uncertain and
competitive. The changes in the environment affect how organizations operate. It may
present critical challenges or new opportunities for growth and development. Companies
therefore adopt various kinds of strategies in response to the environmental changes to
grow and survive. The aim of this research is to establish organizational growth strategies
adopted by Safaricom Kenya Limited. It reviews literature on the growth strategies and
explore theory that the research is based on as well as models that support Organizational
growth. Case study design was used by the researcher as objectives of the study require
an in depth understanding on the organization growth strategies adopted by Safaricom
Kenya Ltd. The study used primary data collected from face to face interview
.Unstructured questions were administered in the course of data collection. The
researcher visited the firm during working hours to conduct interviews and when the
respondents were comfortable. Six Top Managers who are part of the team that draft
Strategic plans were identified as target group in the study. The data collected was
qualitative and was analyzed by content analysis. The study found out that success of a
firm is dependent of the strategies formulated and implemented. It established that the
successful organizational growth of Safaricom limited is dependent on the strategies
employed. It concluded that Safaricom Ltd has successfully grown as an organization
through application of both Ansoff growth and Porter’s generic strategies which are
product development, diversification, and differentiation and distribution networks. The
study recommended few if not one regulatory player in the industry as many regulators
may in long run affect the business operations. The researcher however encountered uncooperative
respondents who do not understand the significance of the research and the
researcher explained to them the importance of the study and the way it will assist their
working lives in the organization The study found out that that they are other strategies
other than porters and Ansoff that can be employed on organization growth thus
suggested that further research be done on these strategies. It further suggested that
research be done on organizational growth strategies employed by other players in the
industry which might aid decision making by regulators. | en_US |