Organizational Environment and Competitive Advantage of Real Estate Private Firms in Kenya
View/ Open
Date
2015-11Author
Chitavi, Patrick F
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
Organizational Environment comprise both external and internal environment which
provide opportunities, threats, strength and weaknesses. This environment is dynamic and
turbulent. Competitive Advantage is the ultimate component necessary for success and
survival in an environment that is turbulent and chaotic. This research is about the
organizational environment and competitive advantage of real estate private firms in
Kenya. The real estate industry has been robust and its performance good in recent years.
The last 5 years however has seen what appears to be an explosion of massive real estate
developments that is unprecedented in the history of the country. Concerns have been
raised whether this is a boom that is sustainable or a bubble that may soon burst. The
objective of this research is to determine the influence organizational environmental
factors have on competitive advantage of real estate private firms in Kenya. It will reveal
what real estate firms perceive as the key organizational environmental factors that have
contributed to the competitive advantage. The research endeavored to review literature
already written on the subject by authoritative sources. The research adopted a survey
design that was most appropriate to attaining the objective of the study. The census
approach was used with a population of 92 real estate firms that were subjected to a
comprehensive research questionnaire related to their firms and industry knowledge. Data
was then thoroughly cleaned and analyzed using IBM SPSS software. The findings
revealed organizational environmental factors have a strong influence on competitive
advantage of these firms. The research also lists the key factors that have provided
competitive advantage with increase in economic growth, increased demand in housing
and advertising being on top of the list. Limitations of the survey include respondent who
felt they could not disclose information that was confidential. The research has
contributed to the theory of open system and organization capability. Recommendations
have been made to policy makers and practitioners. Since the research was confined to
real estate firms, suggested further work has been made to cover other industries and
variables not covered in this research.
Publisher
University of Nairobi