Strategic Change Management Practices And Life Cycle Stages At Christ Is The Answer Ministries
Thuranira, Misheck M
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The current environment that organizations are operating in has become increasingly dynamic in both magnitude and complexity. All organizations, regardless of their nature must be able to effectively manage change if they are to survive and thrive in meeting their stakeholder expectations through various organizational life cycle stages. This study sought to establish the various strategic change management practices and life cycle stages at Christ Is The Answer Ministries (CITAM). The research design employed in this research was case study. Primary data was collected using interview guides and the qualitative data collected was analyzed by adopting content analysis method. Secondary data was also obtained from various sources which included CITAM’s strategic plan and website and other literature. The study revealed that CITAM formally manages strategic change and that the development of strategies is spearheaded by the top organs of the Ministry which includes the Council of Elders, the Deacon Board, and the Senior Pastors with the oversight of the Presiding Bishop. Information used in crafting strategies is collected from various heads of departments and units. The various strategic change management practices adopted include constant scanning of both the internal and external environment and analysis of the various forces of change. The main forces identified were legal and political, socio-cultural, suppliers, Church member demands, and changes in technology. In supporting its growth strategies and for sustainability, the church complements members’ giving by engaging in income generating activities that are managed by using general business models. The study further established that the church documents its strategies in a strategic plan which is developed by the help of an external expert who leads the process. The strategies are further broken down in the various policy and procedures manuals for ease of interpretation at various departmental levels and for ease of implementation. In the strategic change management process, the church considers implementation of the strategic plans as the most important phase, which needs to be managed effectively and efficiently if the church is to keep its mission and vision focused. The church engages in monitoring and evaluation of the strategic changes with regular feedback from the various departments on the status of implementation. The Leadership of the Ministry allocates the necessary resources for the implementation of the strategies and gives guidance on the implementation. The Ministry also analyzes the structure to ensure that the implementation if strategies is done effectively and efficiently. During the implementation phase, resistance to change was found to be the major challenge which emanates mainly from the fear of the unknown. CITAM manages resistance to change by use of constant communication, gradual introduction of changes, negotiation and agreement. The study further revealed that CITAM goes through various life cycle stages like any other organization and had passed through birth and was currently at growth stage. The Ministry was found be moving towards maturity stage, though it was not clear how long this would take. Approach to management of strategic change was revealed to differ at various life cycle stages. Finally, the study draws conclusions and gives recommendations for more effective strategic change management which includes developing structured and formal ways of constant environmental scanning that will give better information for strategy development and revision as necessary. The study also recommends that the Leadership of CITAM monitors the life cycle stages and be alert to signs of stagnation after entering into the maturity stage. The study recommends further research on strategic management practices and life cycles stages in other churches in Nairobi, Kenya and the effectiveness of the strategic change management practices adopted by various churches in achieving their strategic objectives.
University of Nairobi