| dc.description.abstract | The operating environment for businesses has become very dynamic following increased
effects of globalization, developments in information, communication and technology and
internationalization of firms. In order to outperform other companies in a given industry,
organizations need to craft appropriate strategies that align their operations to the changes
taking place in the operating environment. Therefore this study sought to investigate the
Effects of Adopted Competitive Strategies on the Performance of Davis & Shirtliff limited
in East Africa. The objective and purpose of this study was to establish the Effects of
Adopted Competitive Strategies on the Performance of Davis & Shirtliff limited in East
Africa. The study adopted a case study descriptive research design because the unit of
analysis was one organization. The study used primary data collected by the use of an
interview guide administered to employees of Davis and Shirtliff Data collected was
qualitative in nature as it was collected using an interview guide. Content analysis was used
to analyze data collected from the interviewees. The study found that among company had
adopted the cost leadership strategy, the differentiation strategy and the market positioning
strategy. However the study established that the differentiation strategy was effective to a
very great extent while the market positioning strategy was effective to a great extent and
the cost leadership strategy was effective to a moderate extent. | en_US |
