| dc.description.abstract | Strategic planning is an organization‘s process of defining its strategy, direction and making decisions on allocating its resources in a bid to purpose this strategy including its capital and people. The grand promise of strategic planning has been to increase the performance and efficiency of an organization by improving operations. This study aimed at examining the strategic planning practices adopted by UAP Insurance, Kenya with to improve performance. The study reviewed related literatures based on the objective which was a case study UAP Insurance, Kenya. Primary source of data was used which was collected through interview guide. This gave the respondent ample time to respond to questions asked. Key interviewees of the study included the underwriting manager, business development manager, customer service manager, and the communications manager. The collected data was examined for completeness and clarity and thereafter was analyzed using content analysis. The findings show that there exist s strategic planning practices among them competitive pricing to set the premium amounts, controls that ensure high level of performance together with periodic evaluation that ensure UAP Insurance has improved performance | en_US |
