| dc.description.abstract | Excellently formulated strategies will fail if they are not properly implemented.
Besides, it is important to note that strategy implementation is not possible unless
there is stability between strategy and each organizational dimension such as
organizational structure, reward structure; resource-allocation process. A luminous
strategy may put a company on the competitive map and increase its performance.
Unfortunately, most companies struggle with implementation. In a dynamic
environment, managers need to adapt to changing trends in strategy implementation
while embracing the key success factors for implementation. The purpose of the study
was to establish how strategy implementation influences performance of KCB Group
in Kenya. In undertaking the study the senior Managers from KCB Group were
targeted. The study adopted a case study design. Data collection was done by use of
an interview guide which involved an in depth interview with the top managers.
Content analysis was used to analyze collected data. Based on the study findings, it
can be summarized that individuals who are mostly in strategy implementation
process at the KCB group in Kenya are the management staffs as they have the
authority to allocate responsibilities and resources for effective implementation of
strategies. The study established that the level of participation and involvement of
staff affects strategy implementation. The findings indicated that KCB Group ensures
staff is committed to strategy implementation by involving them in the strategy
implementation process, taking their opinions into consideration in the
implementation process and making sure they are conversant with the organization’s
opportunities and threats within the plan. The study revealed that senior management
takes the lead in strategy implementation through communication and building
consensus on how to proceed with the implementation process. The study identified
the factors which have contributed to successful strategy implementation to include:
changing assumptions as the environment changes and upgrading the group’s
capabilities to meet the challenges of an ambitious strategy, strategic leadership,
rewards and incentives, allocation of adequate resources to strategy and establishing
strategy supportive policies. Based on the study findings, it can be summarized that
KCB Group faces some challenges that affect strategy implementation.The study also
revealed the possible solutions adopted by KCB Group in response to the challenges
facing strategy implementation. It was established that strategy implementation
influences performance to a very great extent. The study revealed that strategy
implementation is a critical factor in improving the performance of an organization.
The findings of this study are important to strategic management policy makers in
establishing how Strategy Implementation influences performance of organizations
and the challenges of strategy implementation. Many a time, good and well developed
strategies failed simply because of implementation challenges. This study helps shed
light on successful strategy implementation. The study has contributed to the body of
knowledge which is beneficial to scholars and researchers and simulated further
research in this field of strategy implementation. The study is a source of reference
material for future researchers on other related topics. It is important to other
academicians who undertake the same topic in their studies. | en_US |
