Sustainable supply chain management incentives and operational performance of food franchising outlets in kenya

Abstract

Food franchising outlets are facing rapid growth in markets such as Kenya and a concurrent need for sustainable supply chain management. The companies attempt to address supply risk and threats to the triple bottom line (TBL) through managing suppliers and inputs and at the same time need to overcome the uncertainty raised by the host environment. Government policy seems to influence the directions and choice of sustainable supply chain management activities engaged in by the firms. Food franchising outlets are aware that local stakeholder expectations may affect operations significantly and as such, they are needed to carefully evaluate their operations in the host market and seek balance between sustainable supply chain management practices and local stakeholder expectations. The study therefore looks at the incentives adopted for sustainable supply chain management and operational performance of food franchising outlets in Kenya. The research design for the study was descriptive survey. The researcher proposed to do a census on all the listed fifteen food franchise outlets. The researcher utilized the statistical package for Social sciences (SPSS) software to analyze the efficiency and effectiveness of the data in details. The study finally concludes that SSCM incentives are significant in enhancing the operational performance of the food franchise outlets and from the findings it was concluded that the outlets should adopt SSCM as part of their operational strategy in order to enhance operational performance and the study recommended that awareness about SSCM should be raised in order for sustainability to be deeply entrenched in the activities and philosophy of the firm.