Factors influencing competitive strategies adopted by delta energy systems limited on performance in Kenya
Abstract
The modern business environment has become turbulent and very competitive to the
extent that very few organizations are able to sustain their competitiveness in the long run
due to the unpredictability of the environment. Strategic deployment of competitive
strategies is a fundamental function for every organization. Studies done on competitive
strategies indicate that the studies have given attention to contexts other than energy
sector and in particular the Delta Energy Systems Company. This is the gap that this
study sought to fill by examining the competitive strategies adopted by Delta Energy
Systems Ltd. Specifically, the study was out to determine the impact of competitive
strategies on performance of Delta Energy Systems Ltd and to establish factors which
have influenced the choice of the particular competitive strategies by Delta Energy
Systems Limited. The research design used for this study was a case study. Both primary
and secondary data were used in this study. To collect primary data, an interview guide
was administered to senior managers at Delta Energy Systems Ltd through in-depth
personal interviews guided by the open-ended questions in the interview guide.
Secondary data was obtained from existing company records.Data collected was analyzed
through content analysis. Findings indicated that Delta Energy Systems Ltd is a company
with a broad range of competitive strategies adopted at different levels of operation.
ocean strategy had in particular been adopted to create uncontested market space and
make contestants irrelevant. This has been complimented with product development,
product profile diversification and internal based strategies as well as market
development. The study revealed that there were various factors which influence the
adoption of competitive strategies by Delta Energy Systems Ltd. The culture of the
organization was a major factor influencing selection and adoption strategies in the power
energy solutions sector. Other factors include resource endowment, industry competition
as well as organizational structure. It was noted that provision of unique products and
services has positively affected performance of Delta Energy Systems Ltd by enabling it
gain more customers, ensuring customer satisfaction; building more revenue as well as
crafting unique solutions against identified market gaps. In addition, by having well
informed logistic and procurement, time leads for supply and costs are minimized. The
research made the conclusion that the essence of strategy formulation is coping with
competition. Power solution companies concentrates on providing a unique product or
service in order to differentiate themselves with their competitors. The study among other
recommendations suggests that the firms should adopt market penetration and the best
way to achieve this is by gaining competitors' customers.
Publisher
University of Nairobi
Rights
CC0 1.0 UniversalUsage Rights
http://creativecommons.org/publicdomain/zero/1.0/Collections
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