Factors Influencing Motivation Of Sales Personnel In The Large Beauty Salons In Nairobi City County, Kenya

Abstract

The beauty industry in Kenya has been growing in leaps and bounds in the last few decade. The objective of this research was to find out factors that motivate beauty service providers, among large salons in Nairobi City County. This research was informed be motivational theories including Maslow`s theory of needs, Herzberg`s two factor theory, expectancy theory, goal setting theory and equity theory. A descriptive research design was used for the purpose of this study. The population of the study was 100 large salons in Nairobi City County, with a sample size of 50. Primary data was used for the purpose of this study. This data was collected using semi structured questionnaires. The data saw processed and presented in tables and mean scores calculated. According to the findings, the 5 most critical factors that motivate beauty service providers included use of multiple skills, management appreciating good work, team work, clear goals and objectives and fair promotion opportunities. In conclusion, beauty salon service providers are motivated by nonmonetary factors including training to acquire multiple skills, recommendations by management, having the objectives of management well known to them and to rise through the ranks at their work places. Major recommendations by this study included changes in the work environment, policy by management, technical and monetary aspects. The research also recommended further studies to be done in this industry, as little is documented. Such a study could also be carried out in other counties in Kenya.