Strategic Responses to Environmental Challenges by International Award Foundation in Kenya
Abstract
In the present day operating conditions, there has been a great interdependence between
both business and non-profit oriented entities with the environment to which they operate
in. The capacity for an organization to thrive in such an environment will be dependent
upon their capacities to come up with appropriate strategies. Therefore, for organizations
to remain competitive in the complex and unpredictable business environment,
development of an appropriate strategy is crucial since the adaptation of an organizationis
necessitated by continual interaction with the environment. Response strategies are
essential due to the fact that organizations are open systems and have a continuous
interface and interaction with the external environment and as such these strategies will
be triggered by the changes. This is because one of the challenges facing business entities
is choosing and implementing a good strategy. The objective of the study was to
determine the response strategies to environmental changes by International Award
Foundation in Kenya. The research design adopted was a case study. The study used
primary data which was collected using an interview guide. Content analysis was used to
analyze the collected data. The study established that the changes in IAF environment
include economic, technological, political, legal and social changes. The changes
emanating from operations of IAF were noted by the interviewees to be diversity of
cultural backgrounds which affect team work, age differences as the younger are more
ready and open to change than the old and varying linguistic zones that have affected the
operations in terms of language barriers. In order to respond to the changes in the
environment, IAF adopted information technology, organizational restructuring,
differentiation strategy, strategic partnership, innovation strategy, organizational
structure, resource mobilization, leadership and culture, and change management. It is
recommended that IAF continually monitor its environment and swiftly modify its
strategy in response to changes in the external environment.
Publisher
University of Nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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