| dc.description.abstract | This research project examined strategy implementation at Ecobank Limited in Kenya. Its objective was to establish strategy implementation at Ecobank Limited in Kenya. In order to meet the objective, primary data was obtained through personal interviews with respondents who were responsible for implementing strategies in Ecobank (K) Limited. Secondary data was also obtained from various sources. The data collected was analyzed using content analysis approach to provide comprehensive insights and subsequent recommendations on the subject. The study established that not all staff, supervisors, team leaders and managers were involved in both strategy formulation and implementation processes at Ecobank (K) Limited. Similarly, the study observed inadequacy of information systems and processes to monitor strategy implementation at Ecobank (K) Limited as well as existence of structural bureaucracies between the Kenyan subsidiary and Ecobank Transnational Incorporated (ETI) Headquarters. The study concludes that organizations are paying less attention in monitoring of strategy implementation thus unable to effectively respond and adapt to the turbulent environment. The study recommended that Ecobank (K) Limited undertake periodic review and assessment of organizational capabilities and behavior needed to move from a given current state to desired state. The study also suggested refinement of feedback loop between ETI’s headquarters and Kenyan subsidiary as well as enrichment of interface of staff at lower levels and top levels in regard to execution of various programmes to enhance comprehensiveness and coherence between the vision carriers and the actors. The researcher acknowledges limitations of time and challenges associated with booking appointments with some of the respondents due to their busy schedules. Methodologically, the approach, findings, inference and conclusion of this study were made based on information on Ecobank operations in Kenya. Consequently, the researcher had to ‘sieve through’ the data collected focusing only on that which relate to Ecobank operations in Kenya and overlooking all other viewpoints on strategy implementation that does not relate to the context. The study suggested further studies to be conducted in subsidiaries of other Multinational or regional commercial institutions operating in the country as well as cross sectional analysis on the subject in other sectors. This will promote sharing of best practices among organizations besides exploiting benefits associated with replicative research in diverse contexts | en_US |
