| dc.description.abstract | This study analyzed the process of managing organizational change at Equity Bank
Limited. The objectives of the study were to establish how organizational change is
managed at the bank as well as identifying the driving and resisting forces of change. In
order to meet these objectives, primary data was collected through use of in-depth
interviews. Secondary data was collected by reviewing the available change management
literature and other related documents and reports at the bank. Content analysis was used
to analyze the qualitative data collected from the study.
The study revealed that the bank has adopted different approaches to a variety of
situations involving the bank’s change process. Competition, changes in technology and
customer demands are the major external driving forces of change in the bank. The
internal driving forces include flawed Information Technology Systems, rigid work
practices, less attractive products and need for a new organizational customer focused
culture. The biggest challenge in management of organization change at the bank was
identified as resistance to change.
The | en_US |
