Determinants of adoption of mobile phone banking by the base of pyramid (BOP) customers of commercial banks in Kenya

Abstract

This study sought to establish the determinants of adoption of mobile phone banking by the base pyramid (BOP) customers of commercial banks. This study used descriptive survey. the target population was all the customers that of commercial banks operating in Kenya as at 31stDecember, 2011. The study purposeful sampling to pick 10% of the commercial banks to participate in the study. The eligibility criterion for selection was the bank must have adopted mobile banking services. The research used convenient sampling to arrive at the BOP respondents. The target number of customers was ten(10) per bank. the researcher relied on the customers who were in the banking hall giving questionnaires to ten customers randomly with the aim of getting the required data. Self administered questionnaires were used to collect primary data. Descriptive statistics was to analyze the data.......