Stakeholders involvement in strategy implementation at nature Kenya
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Date
2011-10Author
Gekonde, Denvas N.
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
Strategy implementation is by nature complex, but it must have clear priorities in order to
be manageable. The management of diverse stakeholders’ interests in this process can
make or break an organization. Balancing stakeholder interests is a process of
assessing, weighing and addressing the competing claims of those who have a stake
in the actions of the organization. The purpose of this study was to investigate the
stakeholder’s involvement in strategy implementation at Nature Kenya. The objectives of
the study were to establish the extent to which stakeholders are involved in strategy
implementation as well as determining the factors that influence the extent of stakeholder
involvement in strategy implementation at Nature Kenya. This was a case study where
the researcher collected pertinent primary and secondary data. Primary data was gathered
using a research guide which was administered through personal interviews. The
respondents of the study were the CEO, Conservation Programme Manager, Project
Managers, Project Coordinators and Project officers in various regions where Nature
Kenya runs its programmes. Secondary data were obtained from the relevant documents
of the organization like the strategic plan and other programme documents which
provided data on the program outputs and/or outcomes and the beneficiaries as well as
other partnership arrangements. Organization of data from research transcripts and
observation notes was the first step in the analysis process. This involved thorough
reading, editing, cleaning up the research notes entry into the computer. Data was then
analyzed by use of content analysis to arrive at analytical conclusions. From the study the
researcher concludes that, the major challenges encountered by Nature Kenya while
implementing strategies included some aspects of organizational culture and structure and
high degree of staff turnover. Others included lack of infrastructural facilities,
government decisions, inadequate resources and hostile communities. As a way of
dealing with the challenges encountered, Nature Kenya involved all employees and other
stakeholders in its strategy implementation process. The organization developed
communication channel to all parties affected by its activities as a result of new strategies
implemented. Other initiatives adopted included training of employees, encouraging
employees to brainstorm, share new ideas, and own the strategy implementation process,
change in leadership style, rewarding the performance of senior managers as well as
lower level managers and employees. In order to address the challenges of financial
constraints, Nature Kenya partnered with international organizations based in Europe and
America to enhance it’s fundraising from European and American donors. The
organization also recognized the importance of social cultural processes in successful
strategy implementation hence its development and adoption of core guiding values. For
an organization to successfully improve the overall probability that the strategy is
implemented as intended the researcher recommends that, Nature Kenya should ensure
that employees affected by the strategy are the core aspect in strategy implementation
focusing on the outcome and also ensure that the necessary resources are available during
strategy implementation. Moreover, Nature Kenya should assess other stakeholderemployees
needs to ensure that it is in line with strategy implementation and make sure
that strategy implementation is a team effort.
Publisher
University of Nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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