| dc.description.abstract | Globalization phenomenon is an irreversible trend that has both its challenges and opportunities. No single sector can manage to fight alone the challenges that come with globalization and therefore, there is need for an organization to identify the opportunities that come with globalization and at the same time come up with measures of reducing its threats to the business activity. The study aimed at establishing challenges of globalization affecting Music Copyright Society of Kenya. In addition, the study wished to determine the measures that have been taken by the organization to overcome the same challenges.
Towards the realization of the same objective, a case study research design was adopted whereby the researcher interviewed five managers of the MCSK who had different academic qualification and years of experiences in protecting the interest of local artist. The data was collected through the use of the interview guide that was prepared to guide the researcher on the challenges affecting strategy implementation and the measures taken to overcome the challenges.
The findings from the study suggest that globalization has had a positive and negative effect in the music industry. The phenomenon has provided them with a challenge and there is need of dealing with it, they also acknowledged that it has brought with it opportunities which if harnessed well can give the local music industry and MCSK a leverage. The respondents observed that with globalization, there is need of developing countries such as Kenya to develop adequate legal oversight since artists can be exploited without appropriate financial reward. The government has also a great role in addressing the challenges affecting the local music industry. It appreciated that the government should become more vibrant in formulating and enforcing the law. | en_US |
