Competitive Positioning Strategies Adopted By The National Hospital Insurance Fund (Kenya)
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Date
2011Author
Waruguru, Rahab S M
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
This study was aimed at determining competitive positioning strategies adopted by the National
Hospital Insurance Fund. The study targeted management staff at NHIF since they are
conversant with the information sought regarding competitive positioning strategies adopted by
the insurance firm. The study used a case study design to obtain relevant information on the
subject where data was collected through interviews of the targeted sample. The interviews were
carried out using unstructured interview questions and data analysis was done using content
analysis of the data.
The study found that market monopoly enjoyed by NHIF is a result of the insurance firm being a
state owned institution and is expected to provide medical cover to citizens at a cheaper cost
compared to other private health insurance firms in the country. NHIF is preferred over other
insurance companies due to its affordability as members can access medical cover from as low as
Ksh160 contribution per month. NHIF accessible to all employed and self employed individuals
likewise, NHIF contributions are mandatory for all employees most employers and employees
prefer it due to the cheaper cost and wide acceptance in both private and public health facilities.
NHIF has decentralized services in order to ease access by clients countrywide which has
enhanced efficiency and effectiveness of service and carved itself niche as a leading health
insurance provider in the country.
Publisher
University of Nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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