Competitive strategies applied by telkom Kenya and their perceived effectiveness
View/ Open
Date
2011Author
Chelimo, Collins K
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
The success and sustainability of any organization in a competitive environment is
determined by its choice of strategy. This case study was an attempt to establish the
competitive strategies applied by Telkom Kenya and their perceived effectiveness.
Telkom Kenya was established as a telecommunication operator under the Companies
Act in April 1999. This was after KP & TC was split into three legal entities namely
Telkom Kenya ltd (TKL), postal corporation of Kenya (posta) and the communications
commission of Kenya (CCK), Telkom Kenya was issued with licenses in all areas that it
is currently operating and that includes providing interconnection facilities to other duly
licensed operators.
A case study method was used since it is a sound basis for gathering insight information
from the management of the organization on the competitive strategies the organization
applied and their perceived effectiveness. The data for the study was primary data
collected from ten senior and middle level management of TKL of which the data
collected was mainly qualitative in nature and was analysed using conceptual content
analysis, as this method is most suitable for analysis of qualitative data. Interview guides
were issued to the targeted population and the response rate was 100%
One of the research objectives of this study was to establish the response strategies
adopted by TKL to its competitive environment and was found that diversification
strategy and marketing and advertising was given much prominence with some
respondents mentioning technological advancement as another tool used as a strategy by
TKL. Another research objective was to establish the perceived effectiveness of the
competitive strategies adopted by TKL and this was found that TKL used the strategies
that were most effective as perceived by the respondents. The respondents mentioned
diversification and marketing and advertising to have been the most effective although
they mentioned marketing and advertising as not being fully utilized by TKL due to
financial constraints as budgets allocated to it were not satisfactory.
Publisher
University of Nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
The following license files are associated with this item: