A Human Resource Perspective Of Goal Setting On Employee Performance And Job Satisfaction (The Case Of Crown Paints (K) Limited

Abstract

Goal Selling is a critical organizational practice which involves the process of selling targets for accomplishment. In the business world, goals commonly take the form of quotas, work norms, deadlines and budgets. As a process .success in goal selling to influence job performance and job satisfaction is predicated upon the elements of: participation in the input while setting goals, having challenging and specific goals, having in place goal setting procedures and developing a strategy or plan to reach the set goal us important elements. Equally important arc the elements of prompting and feedback in goal setting. If successfully and properly implemented goal setting can lead to increased productivity, improving work quality, relieving boredom and general increased job satisfaction among the employees Goal setting motivates employees to reach challenging but attainable production and quality goals and thus through goal selling an organization can increase productivity and improve quality of their products or services rendered. Goal setting also clearly spells out what employees and managers expect of their employees. Human Resource Management function in organizations now than ever before has a critical role to play as far as goal setting process and practice is concerned. Crown Berger (K) Ltd has for over the past 50 years been the market leader in the decorative industry enjoying the lion's share of approximately 65% of the market share by consistently. this it has achieved by developing and implementing goals and strategies aimed at ensuring efficiency in the utilization of and high level productivity from the resources at its disposal in addition to providing the necessary support and management of the relationships with the various stakeholders and partners critical to the success of the organization critical among all the goals and strategies implemented is the achievement of increased employee job Performance and job satisfaction. The purpose of this investigation is therefore to evaluate how goal setting affects job satisfaction and job performance in employees of Crown Paints K. Limited, through a process of conducting assessment; interactions between the variables were seen. The main effects found were that the element of participation in the input while setting goals and having challenging and specific goals had u positive correlation with job performance. The element of having in place a prompting and feedback mechanism also has a positive correlation with job performance.