A Study of the Effect of Internal Communication on Staff Performance in Large Corporate Organizations .a Case Study of the Kenya Commercial Bank

Abstract

The main objective of this paper is to investigate the effects of Internal Communication to staff performance in large corporate organizations. The specific objectives will be to investigate whether or not there is a significant relationship between Internal Communication and employee performance; to establish the effects of Internal Communication on employees’ output, timeliness, and cost effectiveness, adherence to policy, personal appearance /grooming and appraisal. This will be a cross-sectional survey. A cross sectional survey is being selected because it enables data to be collected across several respondents at the same time. The population to be used in the study will be Kenya Commercial Bank’s head office staff. Data for the period 2008 through 2010 will be obtained from the Corporate Communications and Public Affairs Division in Kenya. Basically, there will be two categories of variables for this study. On one hand will be Internal Communication. On the other hand will be employee/staff behaviour along with some control variables. The measures of staff performance will be: output (quantity and quality), timeliness, and cost effectiveness, adherence to policy, personal appearance /grooming and appraisal. Two methods of data analysis will be employed and the results will therefore be divided into two to reflect this categorisation. The first type of analysis will be descriptive analysis, and the second method of analysis will be statistical analysis. The study aims at finding out that internal communication has a positive significant influence on staff performance, and this same internal communication affects employee relations. A conclusion ought be made that internal communication has significant effects IV on both staff performance and employee relations, especially for large firms. Also, internal communication has a significant negative correlation with outsiders of the organization. The study will recommend that there is need for large organizations to take cognizance of the fact that poor internal communication may impact negatively on staff performance. The management should always strive to ensure that there are good and open lines of internal communication in the organization. This will ensure better organizational results. Also, large organizations should try and strictly follow the lines of communication put in place. There is need to carry out more research on the process of internal communication and especially for large organizations to establish how it can be made more efficient.