dc.description.abstract | International market selection is one of the most important decisions to he made by
organisations engaging in international trade. The number of firms that have been
operating in the international market in response to lowering of the barriers to
international trade has been increasing. At the same time, for a firm to remain
competitive in the international market, there is the need to adopt strategies that
necessitate growth. This research study was designed to investigate the factors
influencing entry into regional markets by Kenya Commercial Bank. The specific
objectives of the study were to establish factors influencing the entry of KCB into
regional markets and the influence of the external and internal environment in
determining the market entry mode adopted by KCB. To achieve these objectives the
study adopted a qualitative case study research design.
The findings of the study concluded that the key forces governing the
internationalization of service firms are firm-specific, ownership specific and
internationalization advantages. To successfully enter and conduct business in a foreign
market, the MNE must possess ownership specific advantages that are unique to the firm
relative to other firms already doing business in the market as they seek to take advantage
of opportunities in the external environment. The dynamism in the banking sector is
expected to continue in future as financial institutions seek and explore new opportunities
locally and internationally to maintain their growth momentum and to consolidate their
market opportunities. | en_US |