Competitive strategies adopted by courier firms in Kenya to cope with competition in the courier industry

Abstract

Crafting and formulating a strategy represents just an easy part, adopting the right competitive strategy poses a tremendous challenge. With great competition facing the industry owners of the Courier firms are complied to adopt more competitive strategies or new strategies to enable them compete in the business. This research was thus, aimed at establishing the type of competitive strategies adopted by Courier firms to cope with competition in the Kenyan industry. Data collection instrument used were questioners sent to 30 courier managers. 20 supervisors and 10 drivers the response was then collected later from a population sample of 60, 47 responded. Data collected was first checked for consistency, coded and then analyzed to arrive at the various conclusions. The study concluded that: The competitive strategies adopted by courier firms to cope with competition in Kenyan industry includes, differentiation, cost leadership, differentiation focus, lower-cost, focus strategy, door-to-door delivery, staffing, technology advancement, tracking system and product/service development.