Factors determining sustainable competitive advantage for the institute of advanced technology ltd
View/ Open
Date
2010-12Author
Ngetiie, Elizabeth N
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
This study was aimed at identifying the factors determining sustainable competitive
advantage for The Institute of Advanced Technology Ltd guided by the theory of
Sustainable Competitive Advantage Seeking and maintaining sustainable competitive
advantage has become the concern of every organization that is alert to the realities of the
industry. It is neither acceptable to assume that that good products will sell themselves
nor advisable to imagine that the success today will be carried forward into tomorrow.
The objective of this study was to determine the factors that provide The Institute of
Advanced Technology Ltd with sustainable competitive advantage within its industry.
The research design adopted in this study was a case study of the Institute of Advanced
Technology Ltd (IAT) which is a middle level tertiary training institution located in
Nairobi, with branches in Nakuru and Mombasa. The data was collected from 5 managers
namely: The Dean ICT programs IAT campus, The Operations Manager F.nd User and
Corporate Training IAT Pension towers, The Test center Manager IAT, The Center
Manager IAT Yaya center and The Front office Manager IAT Thika road campus. The
managers were selected on the basis of availability and willingness to assist. The data
was analyzed by use of content analysis due to the fact that the data was qualitative in
nature.
This study established that there are various factors that determine sustainable
competitive at IAT. They are quality management systems, convenient locations, market
relevant programs, customer care, international affiliation, collaboration with local
universities, teaching for understanding teaching methodology and issuance of
workbooks and training materials. It was also established that the environment is
dynamic thus the need to improve on these factors. The factors determined had a positive
effect on organizational performance and profitability. The respondents recommended
that the quality management system should be improved further to ensure total employee
involvement in all its processes, staff development, intensify marketing activities and
expand the institution into a university. The objective of this study was achieved.
Publisher
University of Nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
The following license files are associated with this item: