Information Communication Technology Strategy And The Competitiveness Of Equest Limited - Kenya

Abstract

This purpose of the study was aimed at deriving the importance of ICT in business. Information and communication technology (ICT) is a vital component in the present “knowledge economy”. It is used by many global businesses to remain competitive. In order to compete with big business, small to medium enterprises (SMEs) need to implement ICT as an essential part of their business. The study was guided by the following research question: what is the role played by ICT strategy in the competitiveness of E-quest limited? The research design was based on a case study and primary sources of data collected through interview guides. The findings reflected that the education levels of the staff of the interviewed ranged from college to degrees, with two of them having 1T/ICT related skills. The findings also confirmed the fact that current technology implementation was not planned but random. They also mentioned a lack of strategic plan. The study recommends Equest needs to come up with an ICT strategy based on business goal and objectives, make sure the ICT strategy is aligned with the business strategy and identify the role the ICT will be playing within the business. The study contributed to many theories related to firm competitiveness especially the Porter and Millar theories. It contributed in practice where there was promotion of e-skills for business employees to work longer and help increase company’s productivity. The study also contributed in the value of knowledge that SMEs who employ ICT have a better chance of becoming commercially successful when following the critical success factors. xi