Strategies Adopted by Mid-level Colleges in Kenya to Cope With Challenges of Globalization: a Case Study of Kenya Institute of Management

Abstract

Globalization effects are spreading all over the world with increased speed and organizations must align themselves accordingly or be faced out of business. Mid-level colleges are not an exception in this and they will have to adopt new ways of doing things in order to remain relevant and competitive (Ansoff and McDonnell, 1990). This brings about the relevance of development of a game plan which must be acted on to enable them move to the next level. However, the evidence of globalization can be seen everywhere: in the homes, in the workplace, learning institutions, in the retail stores, in business, in the newspapers and business journals, in the flow of monthly government statistics, and in academic literature. The education sector has registered rapid growth with the increase of mid level colleges and institutions of higher learning. The objectives of this study were to identify the challenges of globalization and the strategies adopted by the Kenya Institute of Management to cope with globalization. In order to achieve this objective, the researcher reviewed literature in the corporate social responsibility field with a bias to the firm benefits to the organization An interview guide used to collect the primary data. Data was collected and analysed using content analysis was used to analyse it. This is a systematic qualitative description of the composition of objectives or material of study. The qualitative method can be used to uncover and understand what lies behind a phenomenon under study. After the completion of data collection, the interview guides will be checked for accuracy, consistency with the facts gathered, and uniformity entered. The data was then edited where it was necessary in order to facilitate qualitative data analysis. The findings of the study were consistent with the theories discussed in the literature review. From the findings, it is clear that globalization is not only a local phenomenon nor a regional one, but a continental issue that has radically changed the way we do business in our organization. Radical changes have occurred in the way we do business with respect to the strategy formulation. From the findings of the study, it is clear that globalization has on various occasions forced managers to adjust their strategic intentions, in order to maintain a share of the market, protect its interest in certain areas as well as ensure that they are on the right path of growth.