Competitive Strategies Adopted by Technical Training Colleges in Nyeri County, Kenya

Abstract

The ability of firms to survive in the business environment is dependent upon their selection and implementation of a competitive strategy that differentiates the firm from competitors. As Competition intensifies, many businesses continue to seek profitable ways in which to differentiate themselves from competitors and the technical training colleges are not exceptional. The ability of an organization to capture the opportunity that an industry gives depends on its core competency and the technical training colleges have to continuously monitor and adapt to changes and adopt some strategies. As a result of this, firms have to employ various strategies to survive in the industry……………………