Contribution of Football Games to International Business in Kenya

Abstract

Football carries a very strong image, with a mass international audience, and appeals to all classes. It is perceived as a powerful means of enabling the organisation to raise the brand profile and that of the corporate brand. The objective of this study is to determine the contribution of football games to international business in Kenya. The study adopted a case study where data was collected using an interview guide and analysed through content analysis. The edited data was presented in prose form. The study established that the sponsors provided financial support, increased public awareness of football in Kenya. Player representatives or agents were wide as they ranged from protecting the interests of the players through well negotiated contracts, providing advice, disciplining the player, and ensuring that the player is well taken care off. On the Contributions of Football Transfers to International Business, football transfers, clubs and the players are offered a chance to improve their market worth. On the effects of management accountability local football attract international sponsors, the study established that accountability of allocated funds by Football Association brings a positive effect, international business will partner once more with the football clubs since they will see how accountable the football club is with the funds. On how local football games earn foreign income, the interviewees indicated that the various teams taking part in the KPL are under the overall management of FIFA. On the challenges that the organisation is facing in trying to market local football to the international markets, the interviewees noted that: hiring top talent was the biggest challenge in football as the process of finding the perfect person could take months or more. On the strategies being used by FKF to promote local Football in the international market, seeking football game sponsorships and well-wishers who could assist with technical skills and resource to promote football talent growth in the country. The study concludes football games played an important role in promoting international business in Kenya. The study also concludes that football games promoted good corporate citizenship where various corporations engaged themselves to promote and sponsor various teams taking part in the Kenya premier league. The study also concludes that FKF faces a number of challenges in the management of football games in Kenya. The study further concludes that there are various strategies that the football game organization can adopt to promote local Football in the international market including transparent accountability among the management of the FKF. This study therefore recommends that football game be upheld and guarded for continued interaction of the Kenyan economy with the international world. This study recommends that the level of transparency and accountability be improved by observing good governance and electing individuals with clean track records. This study therefore recommends that the Federation continuously seek for football game sponsorship and well-wishers who could assist with technical skills and resource to promote football talent growth in the country.