dc.contributor.author | Oburu, Cineth Kerubo | |
dc.contributor.author | Kinoti, Mary W | |
dc.date.accessioned | 2013-02-13T14:34:05Z | |
dc.date.available | 2013-02-13T14:34:05Z | |
dc.date.issued | 2012 | |
dc.identifier.citation | DBA Africa Management Review: 2012, Vol 2 No 1, 42-55 | en |
dc.identifier.uri | http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/9806 | |
dc.description.abstract | The effects of the changing weather patterns and climatic conditions have started being felt
the world over. Social norms regarding the environment are changing and consumers today
are increasingly holding brands accountable for what they do rather than just what they say.
As a result, more companies are responding to consumer concerns about the environment by
making investments that strengthen the brand value. Consensus on the need for
organizations to preserve the environment in which they dwell is what prompted this study.
The objectives of the study were twofold: to study the green marketing practices adopted by
the mobile phone service providers in Kenya; and to study the factors that have contributed
towards adoption of green marketing practices by the mobile phone service providers in
Kenya. A descriptive study was conducted. This was a census survey of all the four mobile
phone service providers operating in Kenya. Data was collected using a semi-structured
questionnaire that was sent to each of the respondents via email. The findings revealed that to
a large extent all the mobile phone service providers practice green marketing. | en |
dc.language.iso | en | en |
dc.subject | Green Marketing Practices | en |
dc.subject | Environment | en |
dc.subject | Mobile Phone Service Providers | en |
dc.title | Factors Contributing Towards Adoption of Green Marketing Practices in the Mobile Phone Service Providers in Kenya | en |
dc.type | Article | en |
local.publisher | School of Business | en |