Application of Green Strategies and Competitive Advantage of Total Solution Logistics Service Providers in Mombasa, Kenya
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Date
2016Author
Onyango, Violet, A
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
Green strategies have emerged as a key approach for logistics firms seeking to become
environmentally sustainable and globally competitive. As a developing country, Kenya
has to balance both its business operations and environmental performance. This
study’s objective was to determine the connection between competitive advantage and
adoption of green strategies by total solution logistics service providers in Mombasa,
Kenya. A descriptive research design was adopted for this study which targeted a
population of logistics firms operating in Mombasa County listed by Federation of East
African Freight Forwarders Association, FEAFFA and Kenya International Freight and
warehousing Association, KIFWA. A census survey on all the 63 listed total logistics
service providers was carried out. The data was collected using questionnaires. The
results obtained indicated that adoption of green strategies are at implementation stage
and that most logistics firms were considering adoption. The study also established that
the major apparent benefits of adopting green strategies are; reduction of environmental
degradation, reduction of business costs and enhanced customer base. The study
findings indicates that more established and sizeable firms were the most likely
adopters of green strategies compared to their smaller counterparts. The most adopted
green strategies were pollution prevention and clean technology whereas product
stewardship and sustainability vision strategies were neglected. The study recommends
that the management in logistics firms should focus and allocate more resources
towards pollution prevention and clean technology strategies as these results in greater
savings and thus higher firm performance. They should also strive at achieving
sustainability as this will improve productivity in the logistics industry, environment
performance and reduce waste to attain cost savings. Finally, the logistics firms should
act fast on implementation of green strategies since there are prospective paybacks
which may result in business growth and good publicity.
Publisher
University of Nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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