Strategies Used by the Kenya Broadcasting Corporation for Employee Retention

Abstract

This paper will presents findings from a survey that will be conducted in The Kenya Broadcasting Corporation K.B.C exploring the strategies K.B.C uses for employment retention. The research will make an important contribution to the literature on good employment retention strategies and practices that can be used to reduce the turnover rate and poaching of media personalities. We identify a need for employers to give greater attention to diversity and work life balance issues. Further, there is a need for strategies to increase the attractiveness of work in remote locations. Retention of employees is becoming a real challenge in today’s operating environment as employers begin to realize the value of people that make up the organization. The Kenya Broadcasting Corporation is the state-run media organization of Kenya. The corporation started its life in 1928 when Kenya was a British colony. In 1964, when Kenya became an independent country, the corporation's name was changed to Voice of Kenya. In 1989, the Kenyan parliament reverted the corporation's name from Voice of Kenya to Kenya Broadcasting Corporation. The objective of the study is to unearth strategies used by Kenya Broadcasting Corporation on Employee Retention.