dc.contributor.author | KINYUA-NJUGUNA, JANE W. | |
dc.date.accessioned | 2013-02-14T09:17:08Z | |
dc.date.available | 2013-02-14T09:17:08Z | |
dc.date.issued | 2011 | |
dc.identifier.uri | http://hdl.handle.net/11295/9858 | |
dc.description | SOCIAL MARKETING STRATEGY AND THE PERFORMANCE OF COMMUNITY BASED ORGANIZATIONS (CBOs) WORKING IN HIV AND AIDS SECTOR IN NAIROBI COUNTY | en |
dc.description.abstract | This paper examines the role of social marketing strategy on the performance of
CBOs working in the area of HIV and AIDS in Nairobi County. The aim is to
highlight the contribution of social marketing strategy in bringing about
effectiveness and efficiency in the performance of CBOs. This st udy will be based
on exhaustive study of CBOs working in the area of HIV and AIDS in Nairobi
County, registered under the Ministry of Gender and Social Services. The reviewed
literature identified the application of social marketing only at the operation level
and not at the strategic role that influences policy, strategy and implementation, a
key determinant in community development.
The proposed study will bridge the knowledge gap and help CBOs in evaluating
their performance and in under standing the benefits of using social marketing
strategy in the design, implementation and evaluation of their performance. The
study will be a descriptive, cross-sectional survey guided by positivism research
philosophy. It will be a census comprising of 187 registered CBOs working in the
area of HIV and AIDS in Nairobi County. Primary data will be collected using
structured and semi structured questionnaires. The reliability of data collection
instrument will be established using Crobach’ s Alpha Coefficient and data will be
analyzed using both descr iptive and inferential statistics while relationships will be
tested using both linear and multiple linear regression equations. | en |
dc.language.iso | en | en |
dc.subject | Social marketing strategy | en |
dc.subject | Community based organizations | en |
dc.subject | HIV and AIDS. | en |
dc.title | SOCIAL MARKETING STRATEGY AND THE PERFORMANCE OF COMMUNITY BASED ORGANIZATIONS (CBOS) WORKING IN HIV AND AIDS SECTOR IN NAIROBI COUNTY | en |
dc.type | Other | en |