Challenges of Implementation of Turnaround Strategies and Performance of Postal Corporation of Kenya
Abstract
Postal and Telecommunication industry has undergone through immense changes
emanating from both external and internal factors. To manage these changes, Postal
Corporation of Kenya has been forced to devise survival tactics to re-claim its
performance, cope with competition and continue providing value adding services to
customers. This research was guided by one robust objective which was to determine
the challenges of the implementation of Turnaround Strategy and Performance of
Postal Corporation of Kenya. The study implemented a case study research design.
The study utilized a qualitative form of research whereby data was collected using an
interview guide and data was analyzed using content analysis. It was found that PCK
needs to implement turnaround strategies to respond to the changing customer needs
and environmental dynamics. With the increasing use of modern technologies, it
would be important for corporation to invest widely in implementation of these
technologies and innovation to cope up with the technological changes in the
environment. It would be important for the organisation to align its organisational
culture and leadership styles to support implementation of strategic changes. This will
provide an enabling environment for the top management and the employees’ to work
together towards the realization of corporate goals and set targets. A two-way
communication approach should be adopted to allow top management and the
employees to effectively communicate and agree on important issues, the employees
can be able to present their grievances to the management for consideration. Sacksful
implementation of turnaround strategies can be attributed to the capability of the top
management to influence the employees towards set goals and involving all the
stakeholders in making key decisions. It is recommended that the government should
enhance its budgetary allocation and ensure a 100% absorption rate to increase
utilization of funds that is set aside to support implementation of strategic plans. This
will aid the top management to create an environment that is conducive for the entire
organisation to focus their skills and energy towards achieving set goals and targets.
This will develop a positive attitude and motivate the employees to work hard in
achieving these goals. The major limitation for this study was time and cost
constraints that limited the scope of the study resulting into a case study. Therefore,
the findings obtained in this study can only be applicable to Postal Corporation of
Kenya and not to make generalization of government parastatals in Kenya. This
implied that Government parastatals face distinctive challenges that affect their
performance and the strategies they adopt to regain their performance are not similar.
It would be essential to do a replica of this study in the context of government
parastatals that previously performed well but are now performing poorly and are now
considering adopting turnaround strategies to improve their performances. A good
example is National Bank of Kenya. Researchers can make a comparison of findings
by identifying similar implementation challenges that face these institutions and make
relevant recommendations on how to handle these challenges.
Publisher
University of Nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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