Strategies Adopted by Heritage Foods Kenya Limited to Gain a Sustainable Competitive Advantage

Abstract

In recent times, the concept of sustainable competitive advantage has taken centre stage in discussions of business strategy. One of the major challenges organizations face today is how to create a sustainable competitive advantage. In most cases a selected strategic stance will do the job, since some strategies are perceived as both highly relevant and meaningfully, the ability for any one strategy to standout in a competitive category will guarantee the success of such organization. While there are numerous business strategies, identifying effective strategy can be especially fruitful in gaining and sustaining a competitive advantage. Strategy details a step by step blueprint of an organization. It sets out the intended goals in the organizations and the required approach for attaining the vision. The strategy facilitates improvement on performance for the organization through maximization on the strength of the organization and diminishing competitors. The paper sought to investigate the influence of adopted strategies on sustainable competitive advantage in Heritage Foods Kenya Ltd. The research objective was to determine the extent to which strategies adopted by Heritage Foods Kenya Limited lead to a sustainable competitive advantage. The study used a case study research design. The study targeted a total population of 5 senior managers of HFKL in Kenya. Secondary data was used for the study. To obtain the data, the study used structured questionnaires which were administered to key respondents. Content analysis was used to analyze data to arrive at analytical conclusions. The study revealed that most employees appreciate the role of strategy in gaining a sustainable competitive edge of HFKL. On the basis of these revelations, HFKL should formulate clear strategies and measures that can enhance the organization‟s competitiveness.