Assessment Of Factors Influencing Indigenous Chicken Value Chain Marketing Efficiency Among Small Scale Farmers Of Baringo County, Kenya: Case Of Mogotio Subcounty
Abstract
Indigenous chicken value chain plays an important role in income generation and
poverty reduction, particularly for poor rural women or where people lack land for
crop cultivation or formal skills to participate in income-earning activities. However,
the poorest and most marginalized rural farmers rarely benefit because they have
limited access to skills, market information, cheaper inputs, better market
infrastructure and transparent contract farming agreements. Despite its importance,
there is little information on the determinants of marketing efficiency in Baringo
County. Since market linkage is key in enhancing agricultural productivity and
sustainability and indigenous chicken presents an ideal strategy for poverty and food
insecurity exit, this research study focused on assessing factors influencing
indigenous chicken value chain marketing projects efficiency in Baringo County
(production cost, contract farming, market infrastructure and access to market
information). The study targeted indigenous chicken farmers and key experts from the
Ministry of Agriculture and Livestock, NGOs, Financial providers and Agrosuppliers.
The assessment was carried out in Mogotio Sub County and the results
generalized to represent Baringo County. A descriptive survey research design was
employed with a target population of 456 respondents. Using the Naussiuma(2000)
framework, a sample size of 82 respondents was selected. The response rate was 90%
which was equivalent to 74 responds. A semi-structured questionnaire was used to
collect data which was edited, coded and analyzed using SPSS (Version 20) tools for
descriptive analysis. Regression and descriptive statistical techniques were employed
in data analysis. The findings were presented using percentages and frequency
distribution tables. The study findings indicate that contract farming has the highest
level of significance followed by market infrastructure then market information.
Production cost has the least level of significance in influencing indigenous chicken
value chain marketing efficiency among small scale farmers of Baringo County.
Therefore in enhancing marketing efficiency of the indigenous chicken value chain,
relevant stakeholders should give priority in accordance to the level of significance of
the study findings.This study will contribute to the body of knowledge relating to
sustainability of indigenous poultry value chains in Baringo County. Besides focusing
on assessing factors influencing indigenous chicken value chain marketing efficiency,
it is also anticipated that this study will assist poultry farmers, NGOs, Agro-suppliers,
development partners and policy makers to incorporate the findings in their planning
and agricultural policy formulation
Publisher
University of Nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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