Strategic Change Management Practices at National Bank of Kenya Ltd

Abstract

Change has to be made to allow a company's strengths to combat its weaknesses. To be able to be successful, the management of a business require to conduct SWOT analysis and PESTLE analysis periodically so as to keep up with the ever changing business environment. Organizations require strategic change for various reasons which include: moving from a good performance to a great performance, turn around a crisis situation, reduce costs, catch up to rivals, split or divest part of the organization. The bottom-line for an organization is to remain competitive. The objectives of the study were to; determine the strategic change management practices in National Bank of Kenya and to establish challenges of strategic change management in National Bank of Kenya. A case study was utilized in this study because the study focused on one organization. The study used primary data only which was collected through an interview guide and the qualitative data collected was processed using content analysis. The study found that communication to employees was sometimes not clear and well defined, employees were not trained on strategic change management but it was only reserved for senior management, the leadership style was authoritative with no clear direction, lack of culture uniformity, the staff were not motivate and thus led to resistance to change. The study recommends participation and involvement of all stakeholders, a proper market research to be conducted to formulate unique strategies to the organization, having proper planning and control systems with corrective actions in place and having a better organization culture and strategic fit.