Firm Strategy, Implementation and Organization Performance at Equity Bank, Kenya

Abstract

This study is set out to study firm’s strategy, implementation and organization performance at Equity Kenya. Having in mind that Strategy implementation involves organization of the firm's resources and motivation of the staff to achieve objectives and organization’s performance on the other hand is the measure of standard or prescribed indicators of effectiveness, efficiency, and environmental responsibility such as, cycle time, productivity, waste reduction, and regulatory compliance. The study will be guided by the following research objectives; To determine strategy adopted by Equity bank Kenya, To determine the challenges faced by Equity bank in implementation adopted strategies, To determine the relationship between strategies used by Equity bank and it performance The study will a cases study design in collecting data from the respondents. i.e research data will be collected from one source: Equity bank Kenya, the primary tool for collecting data will be an interview guide . The interview guide will be administered by the researcher to allow for further probing on issues that may not be clear to the respondents. The data will be analyzed using content analysis to capture the in-depth opinions of the respondents‟ thus accurate decision making of the problem under investigation a final report will then be prepared to present the final findings from the study.