Growth Strategies And Performance Of Insurance Firms In Kenya
Abstract
The study sought to determine the influence of growth strategies on performance of
Insurance Firms in Kenya. The study used descriptive survey method research design to
collect and analyse the data, collected using questionnaires. The target population of the
study was the entire 47 registered insurance companies operating in Kenya. Data coding
and analysis was performed through SPSS. Descriptive analysis was used in the analysis
and the data was summarized by use of tables and figures. The study found out that to a
very great extent growth strategies influences performance of Insurance firms in Kenya
and hence most of the insurance firms have adopted various growth strategies. The study
recommends that insurance players to intensify the training and retraining of their staff
and agents to make them more skilled, competent and professional so as to help in
building consumer confidence in the insurance industry. The study further recommends
more research to be done on the future role of micro insurance business in both benefiting
the low-income citizens and increasing on the growth of the industry.
Publisher
University Of Nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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