Strategic responses adopted by Sameer Africa limited in coping up with the challenges of foreign tyres entry in Kenya.
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Date
2016Author
Kapkoi., Robison K
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
The alignment between strategy and environment lies at the centre of strategic
management. Organizations are faced with turbulence and stiff competition in their
external environment. There is need to be conscious of the changes in the environment in
which they operate and respond to various factors in the environment in order to remain
relevant. Increased competition has created fundamental shift in the economic
environment where organizations have to come up with proper strategic responses to stay
afloat. This study sought to establish the strategic responses adopted by Sameer Africa
Limited in coping with the challenges foreign tyres entry in Kenya. The study used a case
study as its research design. The researcher used primary data for the purpose of this
study. The primary data was collected using an interview guide with open-ended
questions which were administered to top management of Sameer Africa Limited as the
respondents. The qualitative data collected was analyzed using content analysis
technique. The study found that Sameer Africa Limited uses different respond strategies
like; market and product development, vertical integration, research and development,
price fluctuations among others to respond to turbulent business environment. The study
found that advances in technology has led to a drastic improvement in productivity and
reduction in costs. Sameer Africa Limited has engaged itself in information technology
where the technology has become indispensable ingredient in the company in several
strategies that has enabled it to meet challenges of change. The study concludes that
market and product development highly helps Sameer Africa to respond to turbulent
business environment. The study recommends the management of Sameer Africa Limited
to implement market and product development strategy as it would help the company to
prolong the life cycle of current product or take advantage of a favorite reputation.
Publisher
University of Nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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