Effect of Strategy Implementation on Organisation Performance: a Case Study of Diamond Trust Bank

Abstract

Strategy implementation is an important part of the strategic management process. Implementation includes putting enthusiastically the coherently developed systems. It is the summation of activities in which individuals use different resources to realize objectives of the strategy. The capacity to execute techniques effectively is significant to any institution. In spite of the significance of the implementation procedure inside strategic management, this is an area of study frequently dominated by emphasis on the strategy formulation process. Numerous institutions confront critical challenges with respect to policy implementation as most strategies flop to deliver better performance for the firm due to poor implementation. The objectives of the study were to establish impacts of key strategic implementation on performance of DTB and to recognize the challenges experienced by DTB in actualizing strategies. The total number of respondents in the study were 5 respondents. The study made use of case study research design. Primary data was collected by use of an interview guide. The collected information was analyzed by use of content analysis. The results showed that there is a positive relationship between strategic implementation and performance at DTB. Different sources of information, for example, investigate articles and secondary organization information sources were additionally utilized. The results indicated that: members from various levels of the bank have unique understanding of the implementation procedure; implementation factors could get to be barricades that undermine the implementation procedure; these obstructions can be overcome if directors are discerning to the bank's present circumstance. The bank has been able to overcome some of the challenges they faced and are still facing when implementing the strategies they have chosen by undertaking intensive and extensive training of its employees to equip them with the right skills and knowledge that will ensure that they are able to handle the task assigned to them and give the desired results. The bank has also strived to provide the relevant motivation , rewards and foster a good working relationship to ensure that the employees are well motivated hence they will be able very instrumental in the realization of the chosen strategies.