Information communication technologies and marketing decisions among small scale farmers in Kenya: review of evidence
Date
2016-04Author
Langat, Rosebella J.
Litondo, Kate O.
Ntale, Joseph F.
Type
ArticleLanguage
enMetadata
Show full item recordAbstract
This paper examines how Information and Communication Technologies (ICTs) are being used
to facilitate decision making in agricultural sector among small scale farmers in Kenya. The use
of ICTs in agriculture has ignited much interest over the past decade. To take advantage of the
rapid expansion of ICTs in developing countries, the agricultural sector is increasingly turning its
attention to ICTs in making decision of agricultural produce, pricing, promotion and distribution
of farm produce. Nevertheless, most African countries have not yet devoted adequate attention
in providing their citizens with the necessary access to information, especially in rural areas,
where 70-80% of the African population lives. The paper reviews literature on ICTs and
marketing decisions of farmers. It is argued that ICTs have a significant effect on the viable
marketing decisions of small scale farmers in Kenya.
Citation
Langat, Rosebella J., Kate O. Litondo, and Joseph F. Ntale. "INFORMATION COMMUNICATION TECHNOLOGIES AND MARKETING DECISIONS AMONG SMALL SCALE FARMERS IN KENYA: REVIEW OF EVIDENCE."Publisher
University of Nairobi
Subject
ICTs, Marketing Decisions, Marketing Information Channels, Mobile Phone Usage, Small Scale FarmersRights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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