Information communication technologies and marketing decisions among small scale farmers in Kenya: review of evidence

Abstract

This paper examines how Information and Communication Technologies (ICTs) are being used to facilitate decision making in agricultural sector among small scale farmers in Kenya. The use of ICTs in agriculture has ignited much interest over the past decade. To take advantage of the rapid expansion of ICTs in developing countries, the agricultural sector is increasingly turning its attention to ICTs in making decision of agricultural produce, pricing, promotion and distribution of farm produce. Nevertheless, most African countries have not yet devoted adequate attention in providing their citizens with the necessary access to information, especially in rural areas, where 70-80% of the African population lives. The paper reviews literature on ICTs and marketing decisions of farmers. It is argued that ICTs have a significant effect on the viable marketing decisions of small scale farmers in Kenya.