Strategic planning at Shell Bp Kenya Limited
Abstract
Strategic planning is defined as a management process that blends planning,programming,budgeting and business policy with increased emphasis on environmental forecasting.It is a process that gives internal as well as external consideration in formulating and implementing strategy.
The strategic
planning process helps to unify corporate directions. In driving the same
vision and mission,the planning process brings about a unifying trust, which
is very hard to achieve without a systematic process .
Shell PB Kenya Ltd Limited is a large organisation operating in a complex and
turbulent oil market environment. This is in relation to supply logistics, foreign
exchange rates , government taxes and environmental regulations . The parent
company is global , carrying out business both upstream (exploration and
refining) and down stream (marketing of oil products) .
The company has been facing some serious challenges in the recent past.
There is unfair competition Independent oil dealers have entered the market
without proper working standards. Shell PB Kenya Ltd still holds on to safety
operational standards . The new independent oil dealers are operating at
relatively simple operations.........
Publisher
University of Nairobi
Subject
Strategic PlanningRights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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