Strategic planning at Shell Bp Kenya Limited

Abstract

Strategic planning is defined as a management process that blends planning,programming,budgeting and business policy with increased emphasis on environmental forecasting.It is a process that gives internal as well as external consideration in formulating and implementing strategy. The strategic planning process helps to unify corporate directions. In driving the same vision and mission,the planning process brings about a unifying trust, which is very hard to achieve without a systematic process . Shell PB Kenya Ltd Limited is a large organisation operating in a complex and turbulent oil market environment. This is in relation to supply logistics, foreign exchange rates , government taxes and environmental regulations . The parent company is global , carrying out business both upstream (exploration and refining) and down stream (marketing of oil products) . The company has been facing some serious challenges in the recent past. There is unfair competition Independent oil dealers have entered the market without proper working standards. Shell PB Kenya Ltd still holds on to safety operational standards . The new independent oil dealers are operating at relatively simple operations.........