Factors Influencing Participation in Domestic Tourism Among Public Sector Employees: a Case of Civil Servants in Manyatta Subcounty, Kenya
Abstract
The study assesses the Factors Influencing Participation in Domestic Tourism among
Public Sector Employees: A Case of Civil Servants in Manyatta Sub County, Kenya. The
objectives of the study were to establish the influence of tourism marketing incentives on
participation in domestic tourism, determine how holiday culture influences domestic
tourism, the influence of tourism sector perception on domestic tourism and determine
how social economic factors influence participation in domestic tourism among public
sector employees. The theoretical framework of this study is derived from the
Cointegration theory. The study used a descriptive survey design and the study
population was 1422 public employees. Data analysis was done using Statistical Package
for Social Sciences. The study has established that marketing incentives on infrastructure
improvement, security, paid leaves and reduced taxes, positively influence participation
in domestic tourism. It also establishes that tourism sector attitude towards local tourists is
positive but there is need to develop domestic tourism models. The study has established
that participants do not budget for domestic tourism and lack of finances influences
participation in domestic tourism. The study recommends the government of Kenya to
ensure growth and sustainability of domestic tourism through ambitious strategies and
policy agenda in all counties to promote participation. The County government of Embu
should intervene in the pricing rates in order to attract more domestic tourists in several
local tourism sites as the current rates are considered high and a big impediment to
domestic tourism. The Embu County Government should target the youth, given the
growing number of youth population in the country, for their participation in domestic
tourism.
Publisher
University of Nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
- Faculty of Education (FEd) [5981]
The following license files are associated with this item: